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Bronze

30 day free trial, then per month after trial period

(10% off /mo)

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Silver

30 day free trial, then per month after trial period

(46% off /mo)

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Gold

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(10% off /mo)

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Platinum

Get a Demo 1-800-252-9480

Schedule Demo
monthly visitors
/ thousand additional visitors
monthly visitors
/ thousand additional visitors
monthly visitors
/ thousand additional visitors
As many monthly visitors
as you need
Unlimited experiments Unlimited experiments Unlimited experiments Unlimited experiments
Features
Essential features* Essential features* Essential features* Essential features*
Mobile website testing Mobile website testing Mobile website testing Mobile website testing
  Cross-browser testing Cross-browser testing Cross-browser testing
    Multi-page funnel testing Multi-page funnel testing
    Multivariate testing Multivariate testing
    Visitor segmentation Custom visitor segments
      Geotargeting
      IP address targeting
      Experiment change history
Account Management
1 project 2 projects 5 projects Unlimited projects
1 user account Unlimited user accounts Unlimited user accounts Unlimited user accounts
      Role-based permissions
      Permission change history
Support & Customer Success
Online support Email support Phone support CEO's direct phone number
      Dedicated account manager
      Onboarding program
      Optimization consultant

Questions? Call us anytime at 1-800-252-9480

* Essential Features

All plans include essential features, such as the ability to visually create experiments and track multiple goals.

Unlimited variations Dead simple implementation Edit your pages in seconds See results immediately Automatic goal tracking Simple, powerful reporting
Unlimited goals Easy-to-use graphical interface HTML/JS editor for experts Run tests on multiple pages

"Optimizely is great! It's removed every roadblock to landing page testing and allows us to quickly make user-driven decisions about our page designs." - Heidi Jackman, CMO, SlideRocket

Can I change my plan later on?

Yes, you can upgrade or downgrade plans at any time. The change will take effect immediately, and you will be credited an amount equal to the current month's remaining charge.

What if I decide to cancel?

If you no longer wish to use Optimizely, you can cancel at any time. At that point, your subscription will last until the end of the current monthly billing cycle. If you signed up for a discounted one year or two year plan, you will receive a prorated remainder in Optimizely credit.

How are "monthly visitors" counted?

"Monthly visitors" are counted as the number of visitors that use Optimizely, by being bucketed into at least one experiment on your website.

Does Optimizely have nonprofit pricing?

Yes, visit Optimizely.org for more information.

What amount of coding knowledge is required to use Optimizely?

No technical expertise is necessary. Optimizely includes a what-you-see-is-what-you-get editor for your website. Simply load your website in the editor, click on an element, and make your changes.

What will I need to install on my website?

It only takes one line of JavaScript on every page you want to test. Neither you nor IT will ever have to change that snippet again, allowing you to quickly run your tests!

Are there discounts for yearly plans?

Yes. We offer 10% off the one year plan, and 25% off the two year plan - this is equivalent to getting 6 months for free!

I have more questions. Where can I find answers?

Check out our FAQ page, or have a look around the 30 day free trial. You can also email us at hello@optimizely.com.

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You might also be interested in our Getting Started Guide

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Browser Compatibility

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  • Chrome 20+
  • Firefox 4+
  • Internet Explorer 10+
  • Safari 5+

Create a free accountCreate a free Optimizely account

You're seconds away from running A/B tests!By creating an account you can post in Optiverse and test drive Optimizely

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Create Experiment

Your new experiment will appear under "DRAFTS" until you start it. Then it will appear under "ACTIVE".

Enter a URL below to get started on a new experiment!

Create iOS Experiment

Your new experiment will appear under "DRAFTS" until you start it. Then it will appear under "ACTIVE".

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Implementing Optimizely

Copy this code and paste it immediately after your opening <head> tag:

Because you are using the Shopify App, the Optimizely embed code is already added to your shop automatically!

If you want to run Optimizely on a page NOT hosted by Shopify, copy & paste this code snippet to the top of the <head> tag:

Copy to Clipboard
Send to Developer

Include this snippet on every page you want to run experiments on and track as a goal. This snippet will not change. Note the //cdn prefix is NOT a typo.

To add new projects, go to the Dashboard.

Each project has a unique Project Code snippet that must be included on every page running experiments or being tracked as a goal.

Your account has more than one project, so be sure to add the correct snippet. To view your projects and project codes, go to the Dashboard.

Click on Project Code to get your snippet:

For advanced implementations, see our API Documentation.

Send Code to Developer

Does someone else on your team implement the coding of your site? Put their email address below to send them instructions on how to implement Optimizely on your site.

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