Get started with our free plan, no credit card required.
Bronze

30 day free trial, then per month after trial period

(10% off /mo)

Get Started
Silver

30 day free trial, then per month after trial period

(10% off /mo)

Get Started
Gold

30 day free trial, then per month after trial period

(10% off /mo)

Get Started
Platinum

Get a Demo 1-800-252-9480

Schedule Demo
monthly visitors
/ thousand additional visitors
monthly visitors
/ thousand additional visitors
monthly visitors
/ thousand additional visitors
As many monthly visitors
as you need
Unlimited experiments Unlimited experiments Unlimited experiments Unlimited experiments
Platforms
Web and Mobile Web Web and Mobile Web Web and Mobile Web Web and Mobile Web
iOS (Beta) iOS (Beta) iOS (Beta) iOS (Beta)
Features1
Essential features* Essential features* Essential features* Essential features*
Mobile website testing Mobile website testing Mobile website testing Mobile website testing
  Cross-browser testing Cross-browser testing Cross-browser testing
    Multi-page funnel testing Multi-page funnel testing
    Multivariate testing Multivariate testing
    Visitor segmentation Custom visitor segmentation
      Geotargeting
      IP address targeting
      Experiment change history
Account Management
1 project 2 projects 5 projects Unlimited projects
1 user account Unlimited user accounts Unlimited user accounts Unlimited user accounts
      Role-based permissions
      Permission change history
Support & Customer Success2
Online support Email support Phone support CEO's direct phone number
      Dedicated account manager
      Onboarding program
      Optimization consultant

1 Not all features are available at all plan levels in Optimizely for iOS Beta. Please see the Optimizely for iOS Beta FAQ for details.

2 Silver plans and above will include e-mail support for the Optimizely for iOS Beta.

Questions? Call us anytime at 1-800-252-9480

* Essential Features

All plans include essential features, such as the ability to visually create experiments and track multiple goals.

Unlimited variations Dead simple implementation Edit your pages in seconds See results immediately Automatic goal tracking Simple, powerful reporting
Unlimited goals Easy-to-use graphical interface HTML/JS editor for experts Run tests on multiple pages

"Optimizely is great! It's removed every roadblock to landing page testing and allows us to quickly make user-driven decisions about our page designs." - Heidi Jackman, CMO, SlideRocket

Can I change my plan later on?

Yes, you can upgrade or downgrade plans at any time. The change will take effect immediately, and you will be credited an amount equal to the current month's remaining charge.

What if I decide to cancel?

If you no longer wish to use Optimizely, you can cancel at any time. At that point, your subscription will last until the end of the current monthly billing cycle. If you signed up for a discounted one year or two year plan, you will receive a prorated remainder in Optimizely credit.

How are "monthly visitors" counted?

"Monthly visitors" are counted as the number of visitors that use Optimizely, by being bucketed into at least one experiment on your website.

Can I use Optimizely on my mobile app?

Yes. Optimizely for iOS is an SDK that allows teams building iOS apps to test and roll out changes to native iOS apps without having to wait for App Store review. The SDK is currently in beta and included in all plan levels. Check out our Optimizely for iOS Beta FAQ for more details.

What amount of coding knowledge is required to use Optimizely?

No technical expertise is necessary. Optimizely includes a what-you-see-is-what-you-get editor for your website. Simply load your website in the editor, click on an element, and make your changes.

What will I need to install on my website?

It only takes one line of JavaScript on every page you want to test. Neither you nor IT will ever have to change that snippet again, allowing you to quickly run your tests!

Are there discounts for yearly plans?

Yes. We offer 10% off the one year plan, and 25% off the two year plan - this is equivalent to getting 6 months for free!

Does Optimizely have nonprofit pricing?

Yes, visit Optimizely.org for more information.

I have more questions. Where can I find answers?

Check out our FAQ page, or have a look around the 30 day free trial. You can also email us at hello@optimizely.com.

Contact Sales

Please tell us about yourself and your company (all fields required):





Start your free trial


Expiration Date
/

Tax Status

Thank You

You might also be interested in our Getting Started Guide

We'll be in contact soon! In the meantime, feel free to try out our editor.

Something went wrong.

If this error persists, please let us know at our support page.

Our engineering team has been notified.

Browser Compatibility

You are currently using a browser that is not supported by Optimizely's editor. Please try using one of the following instead:

  • Chrome 20+
  • Firefox 4+
  • Internet Explorer 10+
  • Safari 5+

Create a free accountCreate a free Optimizely account

You're seconds away from running A/B tests!By creating an account you can post in Optiverse and test drive Optimizely

Already have an Optimizely account?

Forgot Password

We'll send you an email with a link to reset your password.

Send Code to Developer

Does someone else on your team implement the coding of your site? Put their email address below to send them instructions on how to implement Optimizely on your site.

Send Executive Summary Report

Examine your A/B testing strategy on Optimizely over the past year via this report. The report highlights statistically significant winning and losing variations across your Experiments and benchmarks your Optimizely product usage with respect to your peers.

Send this report to (comma separated email list):

Sign in to Optimizely